With the advancement of technology, human history has been shifting from traditional industry to an economy based on information computerisation. There are a lot of new technology inventions with the addition use of contextual computing, these do change we humans’ life and bring us to a new era – The Digital Age.
Figure 1. Marketing in the Information Age
With the new computing style – Contextual Computing, the situational and environmental information about people, places and things are used to anticipate immediate needs and proactively enrich usable content, functions and experiences. (Ref. from lecture notes) Different applications are having their own unique usage:
For example iBeacon Technology, it can help to track with a high accuracy when compared to traditional location detection ones that includes Wi-Fi positioning and GPS. It applies the radio signals to detect nearby devices and can obtain information such as users’ interest in different products or reminding users with different important information. This can save up a lot of processes in collecting information through face-to-face methods and at the same time users can noted their activities by the simple application (including things purchased or items bought which can remind users on the status of each items especially food and drinks). This simple application surely brings infinite benefits to human.
In this new era, contextual computing will be dominant pattern in technology world and there are still a lot of room for improvements .I believe more and more new applications using contextual computing will be developed in a short while and it will surely lead a better world.